BEIJING, Sept 20 (Reuters) – Li Doudou’s grey kitten squeezes in next to her as she sits painstakingly applying makeup and putting up her hair in a bun adorned with elaborate ornaments. Li, who lives in Hebei province in northeast China, is a devotee of the Hanfu movement, which has spanned a decade and in the last year has seen a spike in followers, partly thanks to social media. Chinese for ‘Han clothing’, “Hanfu” is based on the idea of donning costumes worn in bygone eras by China’s dominant Han ethnicity. Looking like she has just stepped off the set of a Chinese historical drama, the 26-year-old property appraiser is wearing a long Ming dynasty-style blue tunic with sweeping sleeves and a flower design outlined in gold and silver thread, paired with a flowing, bright orange skirt. Some of the most popular styles are from the Ming, cheongsam bridal gown Song and Tang dynasties. Dai, who only gave her last name, a public relations manager at Chong Hui Han Tang, a 13-year-old national chain of Han clothing stores. Hanfu enthusiasts doubled to two million in 2018 from a year earlier, according to a survey by Hanfu Zixun, a popular community account on the Wechat social media platform. Li donned her first gown in March and has lost count of the Hanfu outfits in her wardrobe, she says. A tall slim man posts videos on this account in which he is dramatically transformed into a beautiful young woman in traditional Chinese gowns. Li was inspired to buy Hanfu by an account dubbed Nanzhi999, which has 1.1 million followers on the Douyin short video social media platform. Li, at an event to mark Chinese Valentine’s Day in Beijing last month. Those who have studied Hanfu say the movement is a mix of history and fantasy, said Kevin Carrico, author of “The Great Han”. Many Hanfu followers like the clothes for the fashion statement, but some, Li included, say its significance is greater. The Communist Youth League organised a Chinese National Costume Day for the first time last year urging people to share their ethnic outfits online. Hanfu practitioners say they are apolitical, although they point to instances where Hanfu gets support from the government. What keeps people reaching for their Hanfu outfits is often more personal. Since starting to wear Hanfu, Li Doudou said she has attended a class on traditional tea ceremonies. Hanfu also aligns with President Xi Jinping’s call to promote traditional Chinese values. She is also planning to learn to play the “guqin”, an ancient seven-stringed zither.
About the author